Turnaround Tactics

The psychology of a turnaround

Standing in the business books section at a bookstore, Chip Conley, founder of Joie de Vivre Hotels, discovered the book that would save his business. He found a bolt of inspiration in a book by midcentury psychologist Abraham Maslow, who said humans have five levels of needs ...

Do you know what's not going well?

Shortly after Alan Mulally joined Ford in 2006, he convened a staff meeting and asked, "Guys, is there anything that’s not going well?” He had given the signal that he wanted to hear the realities of the business, and with that, the company culture shifted. The CEO’s practice of having painful, reality-based conversations has paid off.

Mind the Gap: A retailer's redemption

When protesters targeted the Gap, accus­ing the company of ignoring child labor practices in Cambodia, the company realized it needed a new way to interact with critics. Here are five ways the Gap turned around its tarnished reputation by engaging stakeholders:

Can Stephen Elop save Nokia?

Nokia went from being the undisputed king of cell phones to a company doing nearly everything wrong. Nearly a year ago, CEO Stephen Elop came on board to turn around the company. His strategy:

CEO's prescription for sickly hospital

When Wright L. Lassiter III came on board as CEO of the Alameda County Medical Center, and its flagship, Highland Hospital, it was losing millions of dollars each year. What followed was a turnaround so successful it now serves as a model worth emulating.

A moose of a mistake, Mercedes style

In 1997 Daimler Benz AG executives were toasting the successful introduction of a new class of car geared toward younger drivers, especially women and young families. Then they received an urgent phone call. The car had failed the “Moose Test.” Mercedes’ mistake?

Young CEO turns around Bausch & Lomb

For more than 150 years, Bausch & Lomb led eye health innovation. But in recent years, the company began to stagnate. To shake things up, Bausch & Lomb hired Brent Saunders as CEO. Beginning with his first day, Saunders recognized that actions speak volumes. Here’s how he walks the talk:

Are excess layers weighing you down?

Jack is the kind of talent you want to promote. So you create a new management layer and make him a boss. You’re not really promoting him, but the org chart shows you are. And so it goes, until you have more and more layers, and a smaller span of control for each manager. Here’s what’s wrong with excess ­layers:

The key to Aetna's big turnaround

You can’t force people to change how they feel about their work. What you can do is focus on specific behaviors that solve real problems and deliver real results. Bit by bit, people begin thinking differently. Take the case of Aetna, which achieved one of the most successful turnarounds in U.S. corporate history.

Learning the business from the ground up

Turnaround specialist Thierry Breton had just taken over as CEO of Thomson Multimedia, a French government-owned home electronics company on the verge of collapse. So, what was the first thing he did? Breton spent several days working undercover at Darty, a Paris-based electronics outlet where he learned firsthand what customers thought of Thomson’s TVs and VCRs.