In today’s fast-paced world of social ­media, here’s one new rule: Avoid any show of force that could be perceived as grossly disproportionate. People view the world’s big guys as ­being in a better position than its little guys, and that places the onus on you to behave reasonably and justly, even when defending yourself.

When Yogi Berra says, “He hits from both sides of the plate; he’s amphibious,” it’s funny. When you use the wrong word in your communication, it can cripple your credibility. Here are four common wording errors to avoid: