'Do I need to be on Twitter?'
- 3-17-2011
- Categorized in: Best-Practices Leadership, Management Practices, Technology
That’s the question Steve Cunningham hears often, as the head of a digital marketing agency. His reply? The true power of social media is in doing things that are worth talking about. He mentions two companies known for creating buzz in social-media circles: Zappos and Apple.
