5 steps to better crisis communication

The recent salmonella outbreak that led to the recall of half-a-billion eggs affects businesses far removed from the two big Iowa egg producers at the center of the storm. Most are relatively small ventures struggling to survive in a recession and committed to delivering safe food. As a communications specialist, I am often called upon to help companies respond to and recover from a crisis.  These 5 lessons for rebuilding reputations and brands can be applied to almost any company involved in a crisis, food related or not. They can help you survive and possibly emerge even stronger.

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