Aflac CEO: It only takes a duck
- 8-13-2010
- Categorized in: Business, Profiles in Leadership, Situational Leadership, Strategic Leadership
The once-obscure Aflac insures one in four Japanese households because of a duck. And a cat. Actually, a cat duck called Maneki Neko. The cat duck is so popular in Japan that Aflac’s new ad was voted No. 1. How? Why? Ask Aflac’s CEO.
